We had the pleasure of working with Brittany Harris at Princess University on some merchandise design for her first collection of apparel. Once we wrapped, she decided she was ready to take the plunge and invest in a Mini Brand. As a refresher, our Mini Brand includes brand strategy, type selection, color palette, type set […]

If you’re a small business owner, this answer varies quite a bit depending on how you see your business’s future, your financial stability, and your appreciation/understanding of why branding is important. When thinking about if you should hire a brand designer, it comes with a few more questions. Do you foresee any big changes happening […]

It’s finally here! I promised y’all some gift guides, so I’m just gonna jump right into it. For the sentimentalist: A custom watercolor print from Maggie B. French. Maggie is an internet friend and SUPER talented painter. I’ve been drooling over her lowcountry sunsets for a while now, but she also does custom watercolor prints! […]

Are you a designer applying for jobs? I’ve got some tips for you. As I was writing this post I tried to be as kind as possible and not go on rants, but these are the things I saw over and over again on my almost 1,000 applications for my Junior Designer Position. So, please […]

Hi friends, today we are chatting about my most affordable branding offer, the Mini Brand. WHO IS IT FOR? Small business owners who are just starting out and just need some solid & strategic basics to get going quickly so they don’t have to completely rebrand once they have the time and money to level […]

Today I’m chatting about the 8 things you need to make sure your logo can do. I bet after you read this you’ll be looking at logos and point them out! That’s the life of a designer. You can never unsee those mistakes. One: Your logo should work in black and white. Does it have […]

“So, what happens next?” This is the question I get the most after I book a free discovery call with a client. And it is such a comprehensive question, I figured this could be a great resource to fill everyone in on my creative process. For the sake of detail, I’m going to specifically go […]

Ever wonder how to design a ‘new’ brand within an existing one? That’s the creative challenge I had with Leff Strategy Studio, a Chicago-based content creation studio. I worked closely with Alia Samhat, Leff Communications’ VP of Strategy and Planning, on this project. They were looking to brand their strategy studio and its own brand, […]

Hi friends! I’m here today to show you the branding process for one of my newest design adventures for my friend, former coworker, and fellow Boss Babe, Kayla Nelson. Kayla got her LLC around about the same time I incorporated, so I feel a very deep connection with her! She is an incredibly talented interior […]

Hello everyone! With the new business, new branding, and new…everything happening right now, I thought it might be nice to share my journey over the past year that lead me to *finally* going all-in on PFD. Last March, my world was shaken, along with everyone else. COVID-19 came to America and everything stopped. I did […]