If you’re a small business owner, this answer varies quite a bit depending on how you see your business’s future, your financial stability, and your appreciation/understanding of why branding is important.
When thinking about if you should hire a brand designer, it comes with a few more questions.
Most potential clients we talk to on Discovery Calls are in one of two places:
-They have been in the business a while, are conquering their financial goals over and over, and have a bit too much on their plate and they are ready for a full-on pivot. They are not only ready to hire a brand designer but also have had professional photographs taken, and even hire full-time team members. They quickly put together a logo on Canva (Which we love, never let that hold you back from starting!) when they first began, but are ready for something more legit.
-They are just starting out, have a solid business plan, and are ready to put their very best foot forward with a strategic brand. Maybe they started a side-hustle during the pandemic and it’s now bringing in more money than their 9-5. They’ve had this idea for a long time and have saved up enough to finally take the plunge.
Yes, these are very different places to be in business, but both of these examples have the same confidence, dreams, and solid mission/vision/values for their businesses. This is exactly where you need to be in order to invest. Speaking of which…
Let’s get right to the point, a well-rounded branding package takes time, strategy, and money. Yep, we said it. Money.
You may be thinking ‘Okay, but what do you mean by well-rounded?’ A brand is not a logo you bought off of Etsy. It is a series of visual support, based on strategy, that will help your business outwardly present as talented and professional as you and your business are.
I was talking to someone the other day during an Instagram Coffee Call and they said it perfectly: ‘Yes, I’m a small business, but I don’t want to look small.’ As a successful business owner, is there anything worse than an acquaintance coming up to you at a party and saying ‘Oh and how is your little Etsy* business?’ *insert whatever belittling business term you may get here.
You are a real, professional, tax-paying business owner and that should come with some respect! One way to automatically shut that down is by investing in the most legit, strategic, and fan club creating visuals ever. And yes, that investment will run you some of that money you probably aren’t a huge fan of letting go of. That’s why it is called an investment.
Going back to the point: this legit brand we’re talking about will only make you more money in the end. Our clients have doubled (and sometimes tripled!) their monthly sales from before they implemented their new visuals. So, what is it costing you to not invest?
There is a reason why you are considering hiring a brand designer. If it is any reason other than ‘Well, I want to start a business. And businesses need a logo. So I guess I need a brand designer.’ you are in the right place. We are not here for $50 logos. We’re here for the people who need:
-To build trust with their audience.
-To look like the expert they are.
-To make connections with potential clients.
-To create a fan club of support.
-To get that unspoken approval that comes from legit visuals.
-To get referrals from past clients, acquaintances, and strangers on the internet.
-To provide endurance through all seasons of business.
-To show clarity in their message.
-To gain commitment from clients who now want to invest in you.
Yep, a strategic brand design does all of that. Just check out what we made for our clients.
If you’re resonating with any of these questions, are one of the two types of businesses we listed, and are ready to invest your hard-earned money back into yourself – we’re here to chat about your branding goals on a free Discovery Call.