We had the pleasure of working with Brittany Harris at Princess University on some merchandise design for her first collection of apparel. Once we wrapped, she decided she was ready to take the plunge and invest in a Mini Brand. As a refresher, our Mini Brand includes brand strategy, type selection, color palette, type set […]


June 15, 2022

Princess University // Mini Brand for Apparel Merchandise

Ever wonder how to design a ‘new’ brand within an existing one? That’s the creative challenge I had with Leff Strategy Studio, a Chicago-based content creation studio. I worked closely with Alia Samhat, Leff Communications’ VP of Strategy and Planning, on this project. They were looking to brand their strategy studio and its own brand, […]


June 3, 2021

Leff Strategy Studio // Branding Under the Corporate Umbrella

Hi friends! I’m here today to show you the branding process for one of my newest design adventures for my friend, former coworker, and fellow Boss Babe, Kayla Nelson. Kayla got her LLC around about the same time I incorporated, so I feel a very deep connection with her! She is an incredibly talented interior […]


May 5, 2021

Kayla Nelson Designs // Branding System for Interior Design

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