Hey there! I’m Paige.

virgo, 3, esfj-a, hufflepuff

Designer-turned-manager, brand enthusiast, professional problem solver, and occasional spreadsheet enjoyer (I know, I know).

For the last 15 years, I've built brands, led creative projects, and helped turn big, messy ideas into things people can actually understand. These days, I spend less time designing brands and more time leading teams, building creative processes, and helping talented people do their best work.

Basically, my career got a makeover. Think The Devil Wears Prada or The Princess Diaries. (Wow, Annie really do be in a lot of makeover movies…)

And yes, this website is currently getting a makeover too.

The short version? I'm no longer taking freelance branding clients.

The slightly longer version? After years of running a design business alongside my full-time career, I've decided to hang up my freelance hat and focus on the parts of the work I love most: creative leadership, mentoring designers, building brands from the ground up, and figuring out how to make creative teams thrive.

It's been a surprisingly natural evolution.

Turns out my favorite design project was never the brand, it was always the people.

Curious what I'm working on these days?

What I've Been Up To

Building brands people trust.

Creating teams people want to be part of.

Making feedback feel welcome instead of confusing.

Finding better ways to work together.

Helping creative people realize they're capable of more than they think.

And occasionally convincing everyone that Gilmore girls references are still culturally relevant.

things i care about:

Currently...

*or romcoms or thrillers or romantasy or scifi or memoirs

☕ Drinking iced coffee year-round.

📚 Reading leadership books* so you don't have to.

🎨 Leading a team of incredibly talented designers.

📈 Building better creative systems.

✨ Working on whatever this next chapter turns out to be.

Whether you're a fellow creative, a leader, a former client, or just someone who ended up here by accident, I'd love to connect.

let's keep in touch

If you're looking for branding services, I'm honored you thought of me, but I've officially stepped away from freelance work.

If you're curious about what comes next, check back soon.

I'm still figuring it out too. And honestly? That's kind of exciting. :)

In Summation