SCADstory

logo design, branding, pattern making, merchandise design

SCADstory, the Savannah College of Art and Design’s 4D immersive experience, debuted in April of 2019, kicking off the end of the college’s 40th year educating creative thinkers around the world. My team was tasked with creating the logo, two types of docent uniforms, and elevated merchandise that matched the surroundings.

The invention of SCADstory also involved the makeover of SCAD’s first facility, Poetter Hall. The lime green stairs were stripped to their original mahogany brown and the interiors turned into a mix between Harvard and Harry Potter. The blown up plaid wallpaper was one of the first things I designed for SCADstory and was carried over to uniforms, merchandise, and other collateral for the brand.