SCAD FASHWKND

LOGO DESIGN, BRANDING, EVENT DESIGN

SCAD’s inaugural Fashion Show weekend started in the spring of 2017. The Savannah show was being held outside the SCAD Museum of Art and the runway was a painted walkway installation by Carlos Cruz-Diaz which was part of his exhibition for SCAD’s deFINE Art. The design leads to the line-driven and fashionable choice of Landmark for the typeface and used Cruz-Diaz’s color pallet from his mural.