A strong brand creates customer loyalty, which increases the value of your company, which can grow if you continue the investment in your brand. It’s a domino effect.
A solid brand will allow you to set higher prices for your products and services. People associate higher quality with branded products – and they’ll pay more for them than they will for a generic version, even if the two products are identical. Loyal customers don’t need to be marketed to as much. It is easier to launch new products. And new products carry that same brand promise. If you are strategic with your brand, you will create status and esteem. Who doesn’t love that?
It takes time and money, but if you do it right, you’ll create a strong and healthy brand that makes your business more strategic, cohesive, consistent, and ultimately: successful.
After you purchase your brand audit, I’ll email you my Brand Questionnaire, aka your homework! Once you’ve taken your time and filled it out, send it back to me and we’ll schedule your 30-minute call about a week out. In that time, I’ll do some research on your current brand and the information you have provided on your Branding Questionnaire. Then we’ll hop on the phone and we’ll talk through what is working, what could be improved, and I’ll provide tangible steps on how to improve your strategy and overall look so your brand can work for you!